The Marketing Rule of 7 states that a prospect needs to see or hear an advertiser’s message at least 7 times before they’ll take action to buy that product or service.

But, in today's busy world, does this "rule" still…

Hi. Have your sales hit a dry patch? 

This is normally the case this time of year when shoppers have exhausted their holiday-through-Valentine’s-Day gift funds. Many are already focusing their budgets on Spring Break vacations and planning family trips with…

I'm asked a lot about how to increase sales--without spending any money. Tricky... but do-able!

Of course, there's a lot that can be done relatively inexpensively and quickly. 

Allow me to share with you here two recommendations that have showed…

One of my clients just asked me to review this topic. With CBD, pleasure products, and alcohol all having online sales restrictions, I can understand how this may be confusing. 

First--I'm not a lawyer. I recommend speaking to your own…

One of my favorite sayings is-

How do you eat an elephant? One bite at a time!

This seems appropriate since, really, it's how a business grows and expands--one bite at a time. Every day I am lucky to work…